Custom WordPress Theme Development

Custom WordPress theme development with a block library built for your content. Fast pages, clean code and editors who change layouts without calling a developer.
Custom WordPress Theme Development
90+ layer-arrow
PageSpeed score
Weekly
Demos on staging
Theme trouble

Why stock themes stop working

  • 01

    Paying for unused features

    Multipurpose themes ship sliders, portfolios and shop layouts you never use, and visitors download all of it.

  • 02

    Design that fights the theme

    Every brand change turns into CSS overrides stacked on top of the theme's own styles.

  • 03

    Updates that break the site

    A theme update resets custom edits or conflicts with plugins, so updates get skipped for months.

  • 04

    Bundled plugins you cannot drop

    The theme depends on its own builder and sliders. Remove them and pages fall apart.

  • 05

    Low mobile scores

    Heavy fonts, scripts and markup keep mobile PageSpeed low, whatever caching plugin you add.

  • 06

    Too much freedom for editors

    Anyone can change fonts, colors and spacing on any page, so the brand drifts over time.

What you get

A theme built around your content

Stores we've built. Results
they've driven.

Success Stories
Eventyr
  • IT and SaaS
  • WordPress

Eventyr

A custom WordPress website for an IT company, with 70+ custom blocks, vacancy sync and 18 months of support.
70+ custom blocks and features
USAID Credit Unions
  • Non-profit
  • WordPress

USAID Credit Unions

54 new WordPress websites for credit unions in Ukraine, with a loan calculator and a 96 mobile PageSpeed score.
54 websites for credit unions of Ukraine
Fintech Harbor Consulting
  • Fintech
  • WordPress

Fintech Harbor Consulting

A custom WordPress platform for online company registration, with a step-by-step form, client accounts and Stripe payments.
1,120 hours of design and development
Clarus Modelling Agency
  • Media and fashion
  • WordPress

Clarus Modelling Agency

An MVP web platform for a modelling agency, with roles for models and vendors, custom accounts and a 98+ mobile score.
98+ Google PageSpeed score on mobile
Corleone
  • Beauty and wellness
  • WordPress

Corleone

A custom WordPress website for a business-class beauty salon, with online booking and a 95+ PageSpeed score.
25% more appointments in the first three months
Limpiscina Club
  • B2B services
  • WordPress

Limpiscina Club

A booking system built from scratch for pool cleaning, with map-based work areas and Stripe subscriptions.
747 hours of design and development
Pricing

Theme development price guide

A fixed quote follows discovery; these ranges show where most projects land.

  • Starter theme

    For company sites with a small set of page templates.

    from $3,500 4-6 weeks

    • Build from your Figma file
    • Up to 10 custom blocks
    • Blog and contact templates
    • Technical SEO basics
    • PageSpeed 90+ at launch
  • Design system theme

    For brands running several sites or many page types.

    from $14,000 8-12 weeks

    • Shared block library
    • Multi-brand or multisite support
    • Custom post types and filters
    • Accessibility review
    • Documentation for your team

Prices are a guide. You get a fixed quote after a free discovery call.

Compare

Stock theme vs custom theme

What you trade off with each approach over the life of the site.

Premium theme Theme plus page builder Custom Artilab theme
Code loaded per page All theme featuresTheme and builder codeOnly what the page uses
Mobile PageSpeed 90+ RarelyRarelyStandard
Matches your brand exactly PartlyPartlyYes
Safe editing for your team PartlyEasy to break layoutsYesLocked blocks
Risk from updates HighHighLow, you own the code
Upfront cost LowLowHigher
Time to launch FastestFastLonger, planned
How We Work

How we build your theme

You see the theme grow on a staging site every week.
  1. Discovery

    We review your content, list templates and blocks, and agree scope and price. 1-2 weeks.
  2. Design

    Figma layouts for key templates plus a block inventory. 2-4 weeks.
  3. Build

    Theme and blocks built on staging, with a demo every week. 3-6 weeks.
  4. QA and launch

    Browser, device and speed tests, then the theme goes live with your content in place. About 1 week.
  5. Support

    A monthly plan for updates, new blocks and fixes.
Step one is a 30-minute consultation. Book a call
Testimonials

What our clients say

5.0
Artilab doesn't just work for the sake of it; they are fully invested in addressing our business challenges. Our website traffic has surged by 47% with their expert technical support, resulting in a consistent stream of new leads. The team is incredibly responsive and consistently meets deadlines. Their professionalism and business-oriented approach stand out. Artilab's project management is exemplary, maintaining transparent communication and timely delivery. They're highly responsive to our needs, promptly addressing our questions.
Konstantin Mirin
Konstantin Mirin
CEO, Postindustria
5.0
My experience with Artilab's WordPress site support is so exciting! The team provided professional assistance, overcoming any technical difficulties. They responded quickly, sorted out all my requests, and ensured the stable operation of my site. Impeccable service with excellent management and excellent web development advice! My site has become even more functional and attractive thanks to your work.
Alex Blitshtein
Alex Blitshtein
Marketing Manager of Tarya Fintech
5.0
I had a great project team that listened to my needs and did everything possible to make sure I was satisfied with every step. My website looks up to date. I like the look and design. The pages work well. It loads faster on mobile or desktop. I added a few new features that will help my clients while on it. Very presentable! Fantastic communication! The team's efficiency and collaboration are top-notch. The programmers are not only skilled but also patient, and they deliver results quickly. This company is the epitome of professionalism. The team consistently met deadlines and fulfilled all of my requests promptly.
Sabina Girsh
Sabina Girsh
Founder & Realtor
5.0
I want to express my sincere appreciation for working with such a dedicated and proficient team at Artilab. Working with you, a team of professionals has been delightful and productive. Your web development skills and your understanding of the latest technology trends help your clients deliver great and unique solutions.
Carlos Lopes
Carlos Lopes
C-suite / Business development | Strategy Director | Entrepreneur of Leaware
5.0
Thanks to Artilab's efforts, the client's site speed has reached 100 in Google Page Speed, the site is stable with fewer errors, and the website traffic has grown. The team is always responsible, keeps in touch, and shows deep technical expertise and professionalism, leading to a successful project.
 Nina Chernyk
Nina Chernyk
CMO
FAQ

Theme development FAQ

What clients usually ask before ordering a custom theme.

How long does custom WordPress theme development take?

Most themes take 4-8 weeks from discovery to launch. Large block libraries or multi-brand themes take 8-12 weeks.

Is a custom theme worth it compared to a premium theme?

If your site is a key sales channel, yes. You pay more upfront but get faster pages, fewer plugins and changes that do not break the layout.

Can you rebuild the theme without touching our content?

Yes. Posts, pages and products stay in place, and we rebuild the templates around them on staging before launch.

Will the theme work with WooCommerce?

Yes. When you run a store, product, category, cart, checkout and account templates are part of the theme.

Do you build block themes or classic themes?

We build block-based themes with theme.json by default. For sites with heavy legacy code we sometimes use a hybrid setup and explain why.

Who can update the theme later?

Any competent WordPress developer. The code follows WordPress standards, lives in Git and comes with documentation.