Custom WordPress Theme Development
- 5.0 Rating on Clutch, 35 reviews
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120+ Projects launched
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90+ PageSpeed score as standard
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Weekly Demos on a staging site
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Fixed Scope and price before start
Why stock themes stop working
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01
Paying for unused features
Multipurpose themes ship sliders, portfolios and shop layouts you never use, and visitors download all of it.
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02
Design that fights the theme
Every brand change turns into CSS overrides stacked on top of the theme's own styles.
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03
Updates that break the site
A theme update resets custom edits or conflicts with plugins, so updates get skipped for months.
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04
Bundled plugins you cannot drop
The theme depends on its own builder and sliders. Remove them and pages fall apart.
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05
Low mobile scores
Heavy fonts, scripts and markup keep mobile PageSpeed low, whatever caching plugin you add.
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06
Too much freedom for editors
Anyone can change fonts, colors and spacing on any page, so the brand drifts over time.
A theme built around your content
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Lean block theme
Only the templates and styles your site uses, written to WordPress coding standards.
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Custom Gutenberg blocks
Heroes, product grids, pricing tables and forms as blocks with locked styles and clear settings.
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Design system in code
Colors, type and spacing set once in theme.json, so every page stays on brand.
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WooCommerce templates
Product, category, cart and checkout templates that match the rest of the site.
Learn more -
Figma to theme
We build from your Figma file, or design the layouts with you first.
Learn more -
Speed and SEO baseline
Clean markup, schema, lazy loading and PageSpeed 90+ on mobile and desktop at launch.
Learn more
Stores we've built. Results
they've driven.
Theme development price guide
A fixed quote follows discovery; these ranges show where most projects land.
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Starter theme
For company sites with a small set of page templates.
from $3,500 4-6 weeks
- Build from your Figma file
- Up to 10 custom blocks
- Blog and contact templates
- Technical SEO basics
- PageSpeed 90+ at launch
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Most popular
Business theme
For content-rich sites and stores that need a full block library.
from $7,000 6-8 weeks
- Design in Figma by our team
- Up to 25 custom blocks
- WooCommerce templates
- Ready for translation
- Editor training session
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Design system theme
For brands running several sites or many page types.
from $14,000 8-12 weeks
- Shared block library
- Multi-brand or multisite support
- Custom post types and filters
- Accessibility review
- Documentation for your team
Prices are a guide. You get a fixed quote after a free discovery call.
Stock theme vs custom theme
What you trade off with each approach over the life of the site.
| Premium theme | Theme plus page builder | Custom Artilab theme | |
|---|---|---|---|
| Code loaded per page | All theme features | Theme and builder code | Only what the page uses |
| Mobile PageSpeed 90+ | Rarely | Rarely | Standard |
| Matches your brand exactly | Partly | Partly | Yes |
| Safe editing for your team | Partly | Easy to break layouts | YesLocked blocks |
| Risk from updates | High | High | Low, you own the code |
| Upfront cost | Low | Low | Higher |
| Time to launch | Fastest | Fast | Longer, planned |
How we build your theme
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Discovery
We review your content, list templates and blocks, and agree scope and price. 1-2 weeks. -
Design
Figma layouts for key templates plus a block inventory. 2-4 weeks. -
Build
Theme and blocks built on staging, with a demo every week. 3-6 weeks. -
QA and launch
Browser, device and speed tests, then the theme goes live with your content in place. About 1 week. -
Support
A monthly plan for updates, new blocks and fixes.
What our clients say
Theme development FAQ
What clients usually ask before ordering a custom theme.
How long does custom WordPress theme development take?
Most themes take 4-8 weeks from discovery to launch. Large block libraries or multi-brand themes take 8-12 weeks.
Is a custom theme worth it compared to a premium theme?
If your site is a key sales channel, yes. You pay more upfront but get faster pages, fewer plugins and changes that do not break the layout.
Can you rebuild the theme without touching our content?
Yes. Posts, pages and products stay in place, and we rebuild the templates around them on staging before launch.
Will the theme work with WooCommerce?
Yes. When you run a store, product, category, cart, checkout and account templates are part of the theme.
Do you build block themes or classic themes?
We build block-based themes with theme.json by default. For sites with heavy legacy code we sometimes use a hybrid setup and explain why.
Who can update the theme later?
Any competent WordPress developer. The code follows WordPress standards, lives in Git and comes with documentation.
