Corleone WordPress Beauty and wellness

New WordPress site for a beauty salon: 25% more appointments in the first three months

A custom WordPress website for a business-class beauty salon, with online booking and a 95+ PageSpeed score.

25%
more appointments in the first three months
95+
Google PageSpeed score
View live site
Corleone website by Artilab

The case in short

  1. Challenge

    The salon relied on Instagram and had an old website without online booking or a service showcase.

  2. Solution

    We designed and built a custom WordPress website with a booking popup, a booking system integration and a portfolio gallery.

  3. Result

    Appointments grew by 25% in the first three months. The site scores 95+ in Google PageSpeed.

About the client

Corleone is a business-class beauty salon. It ran its business through Instagram and had an old website that did not work.

The challenge

The owner of a business-class beauty salon needed a new website. The old one did not work and had no online booking or service showcase. The business ran through Instagram, and one platform was not enough to reach new customers.

The website also had to support the salon's status. The task was to build a custom WordPress website with features chosen for the salon.

What we built

  • Booking popup. A popup for booking services.
  • Booking system. Integration with a booking system.
  • Speed. 95+ page speed.
  • Animations. Animations across the site.
  • Custom structure. Custom elements and site structure.

The result

We built the website from scratch, from planning and design to development and support. The design reflects the brand's style.

The site is fast, which increased visit duration and reduced bounces. The booking system increased appointments by 25% in the first three months. We also added a gallery with the nail technicians' portfolios.

The hard parts

Online booking

We added a booking popup and integrated a booking system.

Portfolio gallery

The site has a gallery with the portfolios of the nail technicians.

Speed with animations

The site has animations throughout and still loads fast, with a 95+ PageSpeed score.

How the project went

  1. 45 hoursUI/UX design
  2. 65 hoursFront-end development
  3. 34 hoursBack-end development
  4. 3 monthsTechnical support

Results

25%
more appointments in the first three months
95+
Google PageSpeed score
Corleone screen 1
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After launch

After launch we provided 3 months of technical support.

Tech stack and integrations

  • WordPress

Services used

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