Martal WordPress B2B services

Mobile PageSpeed raised from 25-30 to 93 in 14 days

Speed optimization for a B2B lead generation agency site: mobile PageSpeed from 25-30 to 93 and Core Web Vitals passed.

25-30
mobile PageSpeed score before
93
mobile PageSpeed score after
14
days to reach the result
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Martal website by Artilab

The case in short

  1. Challenge

    The mobile version scored 25-30 in Google PageSpeed. Visual bugs also broke how content was displayed.

  2. Solution

    We fixed critical architecture issues, rebuilt key elements, added image optimization and optimized how metrics load.

  3. Result

    Mobile PageSpeed reached 93 in 14 days and the site passed the Core Web Vitals assessment.

About the client

Martal provides B2B outsourced lead generation and sales services. Its website was slow on mobile and had visual bugs.

The challenge

The client came to us with a ready website and poor Google PageSpeed results. The mobile version scored 25-30. Visual bugs also caused content to display incorrectly.

The main task was to optimize the website's speed and fix the existing bugs.

What we built

  • Page output. Changed the logic of page output and fixed critical architecture decisions.
  • New layout. Rebuilt the elements that were critical for speed measurement tools.
  • Images. Added image optimization with conversion to modern formats.
  • Content editing. Made content easy to edit in the admin panel.
  • Metrics. Optimized how metrics are connected on the website.

The result

We delivered a fast and visually fixed website. Mobile PageSpeed went from 25-30 to 93, in the green zone, within 14 days. The site passed the Core Web Vitals assessment.

We also wrote a manual on how to use the website so the results stay in place.

The hard parts

Architecture fixes

We changed the logic of how pages are output and fixed critical architecture decisions.

Elements that hurt the score

We rebuilt the layout of elements that mattered most for speed measurement tools.

Images and metrics

We added image optimization with conversion to modern formats and optimized how metrics are connected.

How the project went

  1. 21 hoursDesign
  2. 56 hoursFront-end development
  3. 77 hoursBack-end development
  4. 3 monthsTechnical support

Results

25-30
mobile PageSpeed score before
93
mobile PageSpeed score after
14
days to reach the result
Martal screen 1
Martal screen 2
Martal screen 3
Martal screen 4
Martal screen 5
Martal screen 6

After launch

We wrote a manual on using the website to keep the results and provided 3 months of support.

Tech stack and integrations

  • WordPress

Services used

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