Duman OpenCart E-commerce

New OpenCart store for hookahs and tobacco that now shows up in search

A custom OpenCart store for hookahs, tobacco and accessories, rebuilt for technical SEO, speed and easier order handling.

620
hours of development
View live site
Duman website by Artilab

The case in short

  1. Challenge

    The old store was built on a simple page builder with no technical SEO. Search engines did not show it, so it did not get new customers.

  2. Solution

    We built a new OpenCart store from the client's design, with an automated order workflow, a bonus system, reports and technical SEO.

  3. Result

    Google PageSpeed is in the green zone on all devices. The site began to appear in search results and gets new customers.

About the client

Duman sells hookahs, tobacco and accessories online. Its old site ran on a simple store builder that did not allow technical SEO.

The challenge

The store owner had a problem with sales. The old website ran on a simple page builder for online stores that did not allow technical SEO. Search engines did not show it, so it did not bring new customers.

We reviewed the old site and the new requirements and suggested OpenCart. The task was to build a new website from scratch based on the client's design, with new features, technical SEO and speed optimization.

What we built

  • Order processing. Improvements to order handling, including combining orders and tools for managers.
  • Technical fixes. Technical improvements that were not possible on the previous platform.
  • Bonus system. An individual bonus system.
  • Nova Poshta. Improved integration with Nova Poshta.
  • Speed. Optimization of website loading speed.
  • Reports. Reports and profitability calculation in the admin panel.

The result

The client received a new online store that covers his business needs. The platform is scalable and flexible, so adding or changing features later takes less time and money.

We built a custom automated order workflow and many tools for managers. We added an individual bonus system, improved the Nova Poshta integration and added reports and profitability calculation in the admin panel.

We implemented technical SEO to the client's specification and optimized speed. Google PageSpeed is in the green zone on all devices. The website began to appear in search results and the client now gets new customers steadily.

We also fixed logical and technical bugs from the old website and improved the visual parts.

The hard parts

Order processing for managers

We reworked order processing, including combining orders, and added many tools for managers.

Bonus system

We built an individual bonus system for customers.

Reports and profitability

The admin panel now has reports and profitability calculation.

Nova Poshta

We improved the integration with Nova Poshta.

How the project went

  1. 110 hoursFront-end development
  2. 510 hoursBack-end development
  3. 5 monthsTechnical support

Results

620
hours of development

After launch

After launch we provided 5 months of technical support.

Tech stack and integrations

  • OpenCart
  • Nova Poshta

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